![]() So why the obsession with Kai? I honestly have no idea. SM are obviously very pleased with the talent they have uncovered (or produced) in Kai but a gifted dancer is hardly anything new for the label- Super Junior’s Eunhyuk and SHINee’s Taemin have been amazing fans for years with their skills. It’s irritating to be inundated with minute-long videos that show nothing aside from members walking around aimlessly or Kai‘s dance skills. I actually stopped watching them after the first three or four but went back and looked at all twenty-three just to see what I was missing. It has reached the point in this pre-debut campaigning that I quite literally groan when I see an update on SM Entertainment’s official YouTube channel with yet another EXO teaser. Seemingly SM Entertainment has set EXO up for an inevitable fail. ![]() I have to worry if SM has hyped EXO to the point where there is no way they can live up to everyone’s expectations. My interest in EXO has severely dropped over the last few months as anything of substance is yet to be delivered. But with more of the same teasers being released every so often it’s hard to believe any fans are truly excited by each new offering. This slow but steady release of teasers-almost half of which showcasing golden child Kai-has kept fans eager and no doubt anxious to see what this new group will offer. SM Entertainment has no doubt invested more money in EXO’s teasers than in any one of Super Junior’s MVs from the past three years. The time-not to mention the money-used in this campaign must be unprecedented for the label. The build up for EXO’s debut has been so long it’s now bordering on ridiculous. But months have passed since New Years and we’re yet to see EXO perform as a complete group and the question still remains: when will we? By placing them alongside members from the likes of Girls’ Generation, TVXQ, Super Junior, and SHINee guaranteed fans’ attention as a stage involving these well-established groups was bound to draw viewers. The decision to have a select number of EXO feature in a showcase of SM Entertainment’s talent was a smart move on behalf of the company. There is still no indication as to when EXO-M and EXO-K are to make their debut. When a small number of EXO’s members performed for the first time via SBS Gayo Daejun I expected them to make their official debut early in the New Year however the calendar soon hit March and aside from twenty-three video teasers, two ‘prologue singles’ and a heap of photos, not much has progressed. But what has this prolonged teaser period accomplished? Since the first video teaser was released via YouTube back on December 21, SM has continued a steady stream of member introductions over the past three months. With three years having passed since SM Entertainment added a new group to their roster it’s no wonder they’re excited about welcoming EXO to the world.
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